Rayas & You: With Zlata Petrenko

Zlata is a Berlin-based creative and an integral part of our Rayas Collective world since 2023. Originally from Kazakhstan, she has been living in Berlin since 2020, collaborating with a range of fashion, lifestyle, and travel brands to shape identities, creative direction, and visual storytelling.

Over the past years, Zlata has poured so much care and creativity into our work -  from content creation to organising and producing many of our photoshoots, as well as supporting us with talent and casting.

We thought it was time to get to know Zlata a little better, and to hear what keeps her moving through life. We joined Zlata and photographer Aygul Verse for a sunny stroll through Berlin, with Zlata wearing our Chalk Basket - designed in collaboration with Antonina.